VEA Spring Cohort: Business Fundamentals

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Week 1: Introduction to Entrepreneurship

• Overview of entrepreneurship
• Assessing business ideas and opportunities
• Understanding the entrepreneurial mindset

Week 2: Business Planning

• Elements of a business plan
• Market research and analysis
• Setting business objectives and goals

Week 3: Legal Considerations and Setup

• Choosing the right business structure
• Legal requirements and registration processes
• Intellectual property and licensing

Week 4: Financial Fundamentals

• Basics of business finance
• Setting up accounting systems
• Understanding financial statements

Week 5: Marketing and Branding

• Developing a marketing strategy
• Branding for small businesses
• Basics of digital marketing

Week 6: Sales and Customer Relations

• Sales techniques for startups
• Building customer relationships
• Customer service fundamentals